McDonald's MONOPOLY PEEL & REVEAL
For the launch of their campaign, McDonald's commissioned Neat to create oversized versions of the Monopoly playing pieces and place them in high foot traffic areas in Sydney, Melbourne, Brisbane, and Adelaide. As the designer on the project, I was responsible for creating the peel and reveal stickers that would be used to cover the playing pieces. This involved comingfollowing strict guidelines with concepts that would be eye-catching and on-brand for McDonald's. I worked closely with the team to refine the designs until we arrived at a final product that aligned with the goals of the campaign. The finished stickers were used to cover the playing pieces, and I am proud to have played a role in bringing this unique and attention-grabbing activation to life.
Swarovski UI NAUGHTY OR NICE VENDING MACHINES
I had the opportunity to work on a retail experience for Swarovski that aimed to determine how shoppers had behaved during the Christmas season. The experience, developed by Neat, involved a 'nice-o-meter' that moved in the appropriate direction based on how shoppers responded. All participants were deemed either naughty or nice, and won a gift at the end of the experience. As the designer on the project, I was responsible for creating the UI screens that would be used to display the nice-o-meter and other elements of the experience. This involved coming up with concepts and designs that were visually appealing and consistent with the overall theme of the project. I worked closely with the team to refine the designs until we arrived at a final product that was both functional and aesthetically pleasing. The screens ended up being a key element of the experience, and I am proud to have contributed to its success.